Gallery deals – the artist/gallery relationship

June 27, 2011

I just found this really interesting short programme about the artist and gallery relationship by Artquest. It runs through what an artist starting out should consider when looking for a gallery to represent them, as well as the type of terms and conditions that should be laid down in the agreed contract. Art lawyer, Henry Lydiate points out “There is a real misunderstanding amongst artists that the commission on sales from a gallery should be 50%,” he goes on to detail that only the really top galleries demand this sort of commission so artists should not go in with this assumption when sitting down to do a deal. I found this particularly interesting as I have heard the 50% as standard rule from many different sources, so it is particularly useful to know that it is not the hard and fast rule.

If anyone has any comments on this programme/issue then please feel free to write them in the comments box below. I’m also particularly interested to hear from artists who have some experience of dealing with galleries who would be happy to share their experiences and knowledge.

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